# identity.md

## Organization Overview
- **Company Name:** Olson's Tack Shop
- **Mission:** To be an online equestrian store offering a large variety of riding boots, helmets, breeches, and more.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming. (See: [Join Our Team](https://shop.olsonstack.com/pages/join-our-team))
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Olson's Tack Shop operates as an online equestrian store, providing a wide selection of riding boots, helmets, breeches, and other equestrian products. The business model includes offering free shipping on orders over $150 (exclusions apply).
- **Location(s) and Geographic Presence:** Online presence, serving customers globally.
- **Key Partnerships and Affiliations:** Details forthcoming.